KEPUASAN WISATAWAN DARI PERSPEKTIF CITRA DESTINASI (Studi pada Destinasi Pariwisata di Provinsi Bengkulu)
نویسندگان
چکیده
The purpose of the study was to find out how image destination and tourist satisfaction influence on in tourism destinations Bengkulu Province. This research is a conclusive 150 tourists natural that are included Province Tourism Strategic Area Plan (TSAP). Tourist perception developed test hypothesis relationship model or effect impact satisfaction. data analysis methods used descriptive multiple linear regression analysis. findings this indicate have an excellent image; can be seen from components, including cognitive affective images, which category. When viewed towards destinations, been satisfied with destinations. Cognitive images also positively affect better image, more at will increase.
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ژورنال
عنوان ژورنال: Creative research management journal
سال: 2022
ISSN: ['2621-1092']
DOI: https://doi.org/10.32663/crmj.v5i2.3101